Our Story
Crafting timeless elegance through generations of artisanal expertise
The Diara Legacy
Founded in 1985 by master jeweler Elena Diara, our brand has grown from a small atelier in Milan to an internationally recognized name in luxury jewelry. Elena's vision was simple yet profound: to create jewelry that transcends time, combining traditional craftsmanship with contemporary design.
Today, Diara remains a family-owned business, with Elena's daughter Isabella at the helm. Under her guidance, we continue to honor our heritage while embracing innovation, creating pieces that celebrate life's most precious moments.
Our Values
Exceptional Craftsmanship
Every piece is meticulously crafted by our skilled artisans, combining traditional techniques with modern precision to create jewelry of unparalleled quality.
Ethical Sourcing
We are committed to responsible sourcing, ensuring all our materials are ethically obtained and our processes respect both people and the planet.
Timeless Design
We create pieces that transcend trends, focusing on elegant designs that will be cherished for generations, becoming heirlooms with stories to tell.
The Art of Craftsmanship
Every Diara piece undergoes a meticulous creation process, combining traditional techniques with modern innovation to achieve perfection.
Design
Our designers sketch each piece by hand, refining every detail before creating a digital model for precision.
Material Selection
We source only the finest materials—ethically mined diamonds, precious metals, and rare gemstones.
Crafting
Our master artisans bring designs to life, using techniques passed down through generations.
Quality Control
Each piece undergoes rigorous inspection to ensure it meets our exacting standards before reaching you.
Meet Our Artisans
Behind every Diara creation is a team of dedicated artisans with decades of experience. Many have trained in the world's most prestigious jewelry houses before bringing their expertise to our atelier.
Our master craftspeople combine traditional techniques with cutting-edge technology, ensuring each piece meets our exacting standards of quality and beauty. From stone setting to polishing, every step is performed with meticulous attention to detail.
35+
Master Artisans
20+
Years Average Experience
100%
Handcrafted
What Our Clients Say
"My engagement ring from Diara is beyond my wildest dreams. The craftsmanship is exceptional, and the diamond catches light in the most magical way."
Sophia Reynolds
New York, USA
"I've been collecting Diara pieces for over a decade. Each one is a work of art, and their customer service is as exceptional as their jewelry."
James Thornton
London, UK
"The sapphire necklace I purchased for my wife's anniversary was stunning. The attention to detail and quality of the gemstones is remarkable."
Michael Chen
Singapore
Experience Diara Luxury
Discover our collections and experience the perfect blend of artistry, quality, and timeless elegance.