Our Story
Crafting timeless elegance through generations of artisanal expertise
Every Story Begins with a Sparkle. Ours Began in 1997.
In the bustling heart of a Udaipur , a modest jewellery store named Kohinoor Jewellers opened its doors in 1997. It wasn't just a store it was a dream built on tradition, trust, and the art of timeless beauty. For over two decades, we've been part of life's most treasured moments from quiet promises to grand celebrations crafting jewellery that becomes part of your story.
Diara is our next chapter — a contemporary silver brand born from the legacy of Kohinoor, created for today's generation. Rooted in the same values of craftsmanship and authenticity, Diara brings you 925 sterling silver jewellery that blends heritage with modern soul. Every piece we design carries whispers of the past and the voice of the present. It's silver that speaks — of elegance, of individuality, of moments worth remembering. Whether it's your first piece or your forever piece, Diara is here to mark every milestone, big or small. Because we believe jewellery isn't just worn — it's lived
Yours begins here……….
Our Values
Exceptional Craftsmanship
Every piece is meticulously crafted by our skilled artisans, combining traditional techniques with modern precision to create jewellery of unparalleled quality.
Ethical Sourcing
We are committed to responsible sourcing, ensuring all our materials are ethically obtained and our processes respect both people and the planet.
Timeless Design
We create pieces that transcend trends, focusing on elegant designs that will be cherished for generations, becoming heirlooms with stories to tell.
The Art of Craftsmanship
Every Diara piece undergoes a meticulous creation process, combining traditional techniques with modern innovation to achieve perfection.
Design
Our designers sketch each piece by hand, refining every detail before creating a digital model for precision.
Material Selection
We source only the finest materials—ethically mined diamonds, precious metals, and rare gemstones.
Crafting
Our master artisans bring designs to life, using techniques passed down through generations.
Quality Control
Each piece undergoes rigorous inspection to ensure it meets our exacting standards before reaching you.
Meet Our Artisans
Behind every Diara creation is a team of dedicated artisans with decades of experience. Many have trained in the world's most prestigious jewellery houses before bringing their expertise to our atelier.
Our master craftspeople combine traditional techniques with cutting-edge technology, ensuring each piece meets our exacting standards of quality and beauty. From stone setting to polishing, every step is performed with meticulous attention to detail.
35+
Master Artisans
20+
Years Average Experience
100%
Handcrafted
Experience Diara Luxury
Discover our collections and experience the perfect blend of artistry, quality, and timeless elegance.
